BigCo receives complaints from existing customers and new prospects that BigCo representatives contact them with...

To address the complaints from customers and prospects about receiving irrelevant offers and products, the following two Pega solutions can be implemented:

Pega Marketing: This solution helps in creating personalized marketing campaigns. By leveraging predictive analytics and customer data, it ensures that the marketing efforts are relevant and targeted. This reduces the chances of customers receiving irrelevant offers.

Customer Decision Hub: This hub centralizes the decision-making process by using real-time data and analytics to personalize interactions with customers. It helps in understanding customer needs and preferences better, thus preventing the delivery of irrelevant offers.

References:

Pega Marketing Overview

Customer Decision Hub