What is the key component of a Next-Best-Action strategy?
A.
Strategy
B.
Work flow
C.
Decision table
D.
Predictive model
The Answer Is:
A
This question includes an explanation.
Explanation:
The key component of a Next-Best-Action strategy is a strategy, which is a graphical representation of the business logic that determines which actions to offer to each customer and in what order. A strategy can use various components, such as business rules, predictive models, filters, prioritizers, etc., to achieve this goal. References: https://academy.pega.com/module/one-one-customer-engagement/topic/next-best-action-designer
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