Proactive retention is applicable when a customer is
A.
Initiating contact to churn
B.
A high value customer
C.
In a collections process
D.
Likely to churn
The Answer Is:
D
This question includes an explanation.
Explanation:
Proactive retention is applicable when a customer is likely to churn. Proactive retention is a strategy that aims to prevent customer attrition by identifying customers who are at risk of leaving and offering them incentives or solutions to retain them. Proactive retention requires predicting the customer’s churn risk and selecting the next best action accordingly. References: https://community.pega.com/sites/default/files/help_v82/procomhelpmain.htm#decisioning-/decisioning-strategies-/decisioning-strategies-proactive-retention/main.htm
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