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Pega Customer Decision Hub™ uses the P*C*V*L arbitration formula to select the next best action...

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Pega Customer Decision Hub™ uses the P*C*V*L arbitration formula to select the next best action for each customer. Which description best describes the purpose of the formula?

A.

To ensure that every customer receives the same action

B.

To ensure that the customer is always given the best offer, regardless of the business objective

C.

To provide insight into business processes

D.

To balance customer needs with business objectives

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