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U+ Bank implemented a customer journey for its customers.

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U+ Bank implemented a customer journey for its customers. The journey consists of three stages. The first stage raises awareness about available products, the second stage presents available offers, and in the last stage, customers can talk to an advisor to get a personalized quote. The bank wants to actively increase offers promotion over time.

What action does the bank need to take to achieve this business requirement?

A.

Enable increasing stage upweighting for the second stage of the journey.

B.

Upweight the propensity by adding more predictors that fit the target customers and repeat this process over time.

C.

Enable increasing stage upweighting for the first stage of the journey.

D.

Enable constant stage upweighting for the second stage of the journey.

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