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U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region...

U+ Bank, a retail bank, introduced a new mortgage refinance offer in the eastern region of the country. They want to advertise this offer on their website by using a banner, targeting the customers who live in that area.

What do you configure in Next-Best-Action Designer to implement this requirement?

A.

An audience

B.

A customer segment

C.

Applicability rules

D.

A prioritization formula

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