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GlobalRetail operates in a fast-changing digital marketplace where customer preferences and competitor offers change weekly.

Pegasystems PEGACPDC25V1 Full Course Access
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GlobalRetail operates in a fast-changing digital marketplace where customer preferences and competitor offers change weekly. Their marketing team struggles with lengthy approval processes that prevent quick responses to market trends, often causing them to miss critical engagement opportunities.

What does agility represent in the context of customer engagement projects?

A.

Outsourcing decision-making processes to external vendors for faster implementation speeds

B.

An organization's ability to react quickly to marketplace changes and emerging trends

C.

Eliminating all testing requirements to completely accelerate software deployment cycles

D.

Automating all business processes through artificial Intelligence and machine learning algorithms

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