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X-Pert Bikes sells bikes for people of all ages.

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X-Pert Bikes sells bikes for people of all ages. The company is entering the Indian market for the first time. Indian consumers are not familiar with the brand or its products. The company is planning its introductory ad campaign. Which of the following should the company aim to build first?

A.

Brand awareness

B.

Brand dilution

C.

Brand parity

D.

Brand extension

E.

Brand loyalty

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