Which of the following would an organization do during the qualification stage of the customer...

AMA PCM Question Answer

Which of the following would an organization do during the qualification stage of the customer relationship management process?

Persuade potential or existing customers to switch to the company’s products

Undertake customer loyalty programs to build brand loyalty

Decide on which potential and existing customers to pursue with its marketing efforts

Look for potential customers and identify ways of cross-selling to existing customers

Undertake programs to regain customers who have switched to competing products

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