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When should a company use individual brands over family brands?

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When should a company use individual brands over family brands?

A.

When the manufacturer has to bear the costs of advertisement

B.

When the product is designed by a retailer and developed by a manufacturer

C.

When the products vary in their usage and performance

D.

When the manufacturer wants greater control over positioning the brand

E.

When the manufacturer wants the individual products to feed off each others' success

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