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Talyn Cosmetics sells high-end cosmetics that are coveted by women, but are priced out of...

Talyn Cosmetics sells high-end cosmetics that are coveted by women, but are priced out of the budgets of most average buyers. Talyn wants to enter the Arian market and is conducting market research to identify the market segment on which it should focus its strategy. Researchers send out a questionnaire to a vast pool of potential customers in Aria and analyze the results. Which of the following questions should research analysts focus on to identify the target segment?

A.

Would you choose Talyn Cosmetics over other cosmetics brands in the market? Why?

B.

Would you be interested in buying Talyn Cosmetics? What is the most you would be willing to spend on a brand of cosmetics?

C.

What is your preferred mode of purchase of cosmetics—retail stores or online?

D.

List your favorite brands of cosmetics.

E.

How old were you when you began using cosmetics?

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