Retailers whose target audience is Baby Boomers should plan their offerings keeping in mind that:

Baby Boomers are heavy Internet users and tend to do research before purchasing online.

as they reach retirement age, Baby Boomers' incomes and spending power is decreasing.

as a result of their being born in a post-war world, Baby Boomers tend to buy products based on price, not quality.

Boomers tend to be collectivistic rather than individualistic and prefer family-oriented products.

Boomers' purchasing habits are influenced by their feelings of financial insecurity.