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Recency, frequency, monetary (RFM) analysis is based on the concept that

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Recency, frequency, monetary (RFM) analysis is based on the concept that

A.

most consumers follow the standard AIDA process when viewing an ad.

B.

the best predictor of future behavior is past and present behavior.

C.

demographics are the basis of all good market research data.

D.

the best customers for a product are the existing customers.

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