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Pluto Corp.

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Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?

A.

observation

B.

Focus groups

C.

Social media

D.

Scanner method

E.

in-depth interview

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