An organization uses a balanced scorecard approach to performance measurement, both at the corporate level...

It encourages them to focus mainly on short-term financial measures.

It provides them with a range of performance measures to discourage a tendency to focus on only one measure.

It provides them with clear guidance as to how customer satisfaction problems should be solved.

It encourages them to make decisions that are in line with corporate objectives.

It encourages them to identify, and deal with, problems at an earlier stage.