A nonprofit organization needs an email marketing tool that will measure email engagement and evaluates...

For a nonprofit organization needing an email marketing tool to measure email engagement and evaluate prospective supporters:

Pardot Grading: This measures how well a prospect fits the ideal customer profile based on criteria such as job title, industry, and location.

Pardot Scoring: This tracks a prospect’s engagement with marketing materials, assigning points based on interactions such as email opens, clicks, and form submissions.

Combining Pardot Grading and Scoring provides a comprehensive view of both the quality and engagement level of prospective supporters.