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A nonprofit has hired a consultant to help implement a Salesforce marketing automation solution.

A nonprofit has hired a consultant to help implement a Salesforce marketing automation solution.

Which question should a consultant ask the nonprofit first?

A.

How is marketing data maintained and is it currently clean and accurate?

B.

Will departments be sharing the same marketing data?

C.

What are the overall marketing objectives and strategy?

D.

How much visibility does the nonprofit need into the lifecycle of its marketing leads?

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