An organization needs to procure an enterprise software system to increase cross-selling opportunities and better...

Customer Relationship Management (CRM) systems are designed to manage an organization's interactions with current and potential customers. Here’s a detailed explanation:

Core Capabilities:

Cross-Selling Opportunities: CRM systems track customer interactions, preferences, and purchasing history, helping businesses identify opportunities for cross-selling and upselling.

Prospect Data Management: CRM systems manage prospect information, track leads, and nurture relationships through the sales funnel.

Typical Use:

Sales Management: Helps sales teams manage and analyze customer interactions and data throughout the customer lifecycle.

Marketing Automation: Assists in automating marketing campaigns, segmenting customer lists, and tracking campaign effectiveness.

Customer Service: Provides tools for managing customer support cases, improving customer satisfaction, and retaining customers.

References

CRM Overview: What is CRM?

Benefits of CRM: Why CRM Matters