An organization needs to procure an enterprise software system to increase cross-selling opportunities and better...

Customer Relationship Management (CRM):A CRM system (like Salesforce) is specifically designed to manage a company's interactions with current and potential customers5.

Key Functionality:It stores contact information, identifies sales opportunities, records service issues, and manages marketing campaigns—perfectly matching the requirement to "increase cross-selling" and "track prospect data"6.

Why others are incorrect:

SCM:Manages the flow of goods and services (logistics/inventory)7.

ITSM:Manages IT services (help desk tickets)8.

B2B:Refers to the exchange of products/services between businesses, not the system of record for prospect data9.