A large media company is using salesforce industries to model digital advertising products.

To most efficiently create digital advertising products that share a common set of characteristics, a product manager should use a product family (B). Product families in Salesforce Industries allow for the grouping of related products, enabling the manager to define shared attributes and characteristics at the family level, which then applies to all products within that family. This approach streamlines the creation process and ensures consistency across similar advertising products.References:

https://www.salesforce.com/products/media-cloud/overview/

https://help.salesforce.com/articleView?id=sf.product2_family.htm