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Marketo MCE Full Course Access
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A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.

What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

A.

Include an Unsubscribe link in all marketing emails

B.

Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email

C.

Suppress all non-US respondents

D.

Create the processes to abide by a country’s SPAM laws

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