A marketer wants to measure the success of various lead generation programs by leveraging acquisition...

Marketo MCE Question Answer

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

A lead needs to be sent to a CRM to receive an acquisition program.

A lead fills out a form on a landing page in the program.

A lead is added to the CRM and synced to Marketo.

Admin Acquisition Program is automatically assigned to new leads.

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