A lead’s score changes to 100, and the marketing manager wants two actions to occur...

Marketo MCE Question Answer

A lead’s score changes to 100, and the marketing manager wants two actions to occur immediately:

Send an email to the lead owner

Create an Interesting Moment

What should be done to ensure this?

Set up a Smart Campaign with a ‘Score is Changed’ trigger in the Smart List, and ‘Send Alert’ and ‘Interesting Moment’ Steps in the Flow

Set up a Smart Campaign with a ‘Score was Changed’ filter in the Smart List, and ‘Send Alert’ and ‘Interesting Moment’ Steps in the Flow

Set up a Smart Campaign with a ‘Score is Changed’ trigger in the Smart List, and ‘Send Email’ and ‘Interesting Moment’ Steps in the Flow

Set up a Smart Campaign with a ‘Score was Changed’ filter in the Smart List, and ‘Send Email’ and ‘Interesting Moment’ Steps in the Flow

MCE PDF/Engine

Get 60% Discount on All Products, Use Coupon: "8w52ceb345"