Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day.

Given the website outage experienced by NTO during a peak shopping period:

D. Create and send an apology email that includes a discount for a future purchase to all customers: This action acknowledges the inconvenience caused by the outage and incentivizes customers to return to the site. Offering a discount can help mitigate any negative sentiment and encourage customers to complete their interrupted purchases.

This approach helps to maintain customer goodwill and potentially recover some of the lost sales due to the outage.