Northern Trail Outfitters runs an identity resolution ruleset that consolidates two individual records into a...

A is the closest technically correct choice. Data 360 doesn't inherently activate every email address associated with a Unified Individual. Salesforce states that when Unified Individual is used as activation membership, Data 360 activates one row per Unified Individual and selects an appropriate contact point according to contact-point source selection and prioritization logic.

Where multiple contact points exist, selection can depend on configured source priority, filters, sorting, and—in applicable implementations—engagement scoring. Salesforce therefore preserves multiple valid contact points in the unified profile while selecting one contact point for an activation/send context.

Option B is incorrect because identity-resolution reconciliation rules don't select the email address used for message delivery . Reconciliation selects representative unified-profile attributes. Option C incorrectly assumes every retained contact point automatically generates a duplicate email.

The uploaded file contains this question but leaves its answer blank. The wording "designated as the primary Contact Point Email" isn't the most precise current Salesforce terminology; nevertheless, A correctly captures the essential behavior that one selected contact point is used , rather than sending to both.

Study Guide Reference: Campaign Design, Flow Orchestration and Content → Contact Point Selection → Unified Individual Activation.

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