Northern Trail Outfitters contracts a London agency to create assets and deploy email campaigns exclusively...

The agency users need the Marketer-Standard Business Unit role because their responsibilities include both creating marketing assets and deploying campaigns.

Salesforce states that users with the Marketing Cloud Admin or Marketing Cloud Manager permission set can be added to a Business Unit as Marketer-Standard members. These users receive the Content Manager role in the Business Unit's marketing workspace, allowing them to create, edit, view, and publish content. They can also activate campaign flows in that Business Unit.

Marketer-ReadOnly is insufficient because Salesforce explicitly states that ReadOnly members can't activate campaigns and don't receive access to the Business Unit's marketing workspaces. This would prevent the agency from performing the tasks described.

Adding users directly to the Data Space isn't the proper Marketing Cloud Next access-governance model. Business Unit membership automatically grants access to its mapped Data Space according to the Business Unit architecture.

The source bank correctly identifies C.

Study Guide Reference: Platform Setup and Governance → Business Units → Marketer-Standard and Marketer-ReadOnly Roles.

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