Salesforce Marketing-Cloud-Personalization Question Answer
What is the best practice naming convention for attributes?
UpperCamelCase
Lower_snake_case
Upper_snake_case
lowerCamelCase
Best practice naming convention for attributes in Interaction Studio:
Use UpperCamelCase (e.g., FirstName, PurchaseDate).
This ensures consistency, readability, and adherence to Interaction Studio's standards.
TESTED 23 Feb 2026
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