What qualifies a web visitor to see any experience of a web campaign?

In Salesforce Marketing Cloud Interaction Studio (Marketing Cloud Personalization), Campaign Tracking Rules determine when and how a web visitor qualifies to see an experience from a web campaign. These rules are essential for ensuring that campaigns are targeted accurately and delivered to the appropriate audience.

1. Campaign Tracking Rules

What It Is:Campaign tracking rules specify the conditions under which a visitor becomes eligible to see a web campaign experience. These rules are often based on user behaviors, attributes, or interactions with the website.

Purpose:

To define entry conditions for campaign participation.

To ensure relevant and personalized experiences for qualified visitors.

How It Works:

Tracking rules are defined at the campaign level in Interaction Studio.

Rules can include conditions such as:

Pages visited.

Specific clicks or interactions.

Time spent on a webpage.

Referral sources or UTM parameters.

When a visitor's behavior matches the tracking rules, they qualify to see the campaign experience.

Example:

A visitor who views a product page and spends more than 30 seconds qualifies to see a promotional banner for that product.

Documentation Reference:Campaign Tracking Rules Overview.

Why Other Options Are Not Correct

B. Einstein Next Best Action:

Einstein Next Best Action provides recommendations for actions based on predictive algorithms. While it can inform decisions, it does not directly determine qualification for web campaigns.