Salesforce Marketing Cloud (SFMC) provides powerful mobile marketing capabilities through Mobile Studio and Interaction Studio (IS). Businesses can engage customers using three types of mobile campaigns:
Definition: SMS (Short Message Service) is used to send text messages directly to a user’s mobile device.
Use Case: Best for time-sensitive promotions, alerts, and transactional messages.
Steps to Create in SFMC:
Navigate to Mobile Studio > MobileConnect.
Set up the SMS configuration by selecting the Sender Profile.
Create an SMS Message Template under MobileConnect.
Configure the audience using relevant segmentation criteria.
Test and send the SMS campaign.
[: Salesforce Marketing Cloud Documentation – MobileConnect Setup and SMS Campaigns., , , 2. Push MessageDefinition: Push notifications are sent to users via a mobile app to encourage engagement and drive specific actions., Use Case: Ideal for re-engagement and sending tailored updates., Steps to Create in SFMC:, Navigate to Mobile Studio > Push., Configure App SDK Integration to enable push notifications., Define your Push Message content, including title and message., Specify segmentation using Audience Builder or Journey Builder., Schedule and send the Push campaign., References: Salesforce Marketing Cloud Documentation – Push Notification Guide., , , 3. In-App NotificationDefinition: In-app notifications are messages displayed within the app while users are actively using it., Use Case: Perfect for guiding user actions within the app, such as onboarding, product announcements, or updates., Steps to Create in SFMC:, Navigate to Interaction Studio > In-App Messages., Select a trigger point for displaying the notification (e.g., on login or action completion)., Design the content and layout of the in-app message., Use Journey Builder to configure the message’s audience and timing., Deploy and monitor engagement metrics., References: Salesforce Interaction Studio Documentation – In-App Notification Configuration., , , Summary:These three types of campaigns (SMS Text Message, Push Message, and In-App Notification) empower businesses to create omnichannel mobile engagement strategies. Salesforce Marketing Cloud and Interaction Studio provide a flexible framework to set up, customize, and analyze these campaigns effectively., Official Documentation References:, Salesforce Marketing Cloud Mobile Studio Guide., Interaction Studio In-App Notification Setup: Salesforce Help., ]
