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The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of...

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The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys.

Which action should the marketer take to evaluate journey performance?

A.

Define a goal for each journey.

B.

Review opensand clicks activity summaries.

C.

Export the journey email analytics

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