Northern Trail Outfitters (NTO) has expanded into 15 new countries andneeds to send localized content.

Multilingual Content Blocks in Salesforce Marketing Cloud allow users to manage and send localized content efficiently. This feature supports creating content blocks in differentlanguages and automatically selecting the appropriate block based on the subscriber's language preference. This method simplifies the process of sending localized content without needing extensive email developer resources. The use of Multilingual ContentBlocks is well-documented in Salesforce Marketing Cloud's resources on creating and managing content.