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A marketer typically sends to a filtered data extension that contains their primary audience.

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.

What should they do to further segment their audience?

A.

Copy thefiltered data extension and add additional filter criteria.

B.

Use the Split option to temporarily add additional filter criteria.

C.

Copy the data filter and build a new data extension with additional filter criteria.

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