How can subscriber, system, and sendable Data Extension attributes be referenced for content personalization using...

To reference subscriber, system, and sendable Data Extension attributes for content personalization using SSJS, the correct syntax is <ctrl:field name="attributeName" />. This tag allows you to dynamically insert the value of an attribute into the email content.

<ctrl:field> Tag: This tag is used to insert the value of an attribute from a Data Extension or subscriber attribute into the content. The name attribute of the <ctrl:field> tag specifies which attribute's value should be used.

%%[ var @firstName set @firstName = AttributeValue("FirstName") ]%% Hello, !