To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants anyinactive data stored in...

Salesforce Marketing-Cloud-Administrator Question Answer

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any

inactive data stored in data extensions to be cleared after 12 months.

What action should NTO take?

Configure the business unit data retention setting to 12 months

Configure the Enterprise-wide default retention to one year

Set inactive date to be automatically cleared after one year, but is recoverable

Apply a row-based retention to each data extension as it is created, set to 12 months

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