Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from...

Salesforce Marketing-Cloud-Administrator Question Answer

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.

How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?

Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.

Use a third-party system to identify and delete duplicate Contact Keys.

Strategically control the Contact Key values and tie records together across channels using this key.

Strategically control the Contact Key values in email, but let Marketing Cloud automatically tie records as needed from Mobile Push.

Marketing-Cloud-Administrator PDF/Engine

Get 65% Discount on All Products, Use Coupon: "ac4s65"