As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font...

When incorporating custom brand fonts into emails for Northern Trail Outfitters:

Web-safe Fonts: It's recommended to use web-safe fonts in emails to ensure consistent rendering across different email clients. Custom fonts are often not supported by many email clients, which can lead to inconsistent branding and user experience.

Font Selection: Choose a web-safe font that closely resembles the custom brand font to maintain the brand's visual identity while ensuring the email content is accessible and readable across all platforms.