The sales team has identified a group of leads who would be a good fit...

Salesforce Marketing-Cloud-Account-Engagement-Consultant Question Answer

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.

What should the marketing team do with these leads until they are ready to purchase?

Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

Send the prospects a monthly newsletter with product demos or free trial offers.

Create an engagement program to send educational content and notify sales if they engage.

Marketing-Cloud-Account-Engagement-Consultant PDF/Engine

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