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LenoxSoft utilizes Marketing Cloud Account Engagement Business Units.

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LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.

Which two reasons could explain why this happened?

Choose 2 answers

A.

The leads have been reassigned to a user who does not exist in that BU.

B.

The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

C.

The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

D.

The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

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