Salesforce Marketing-Cloud-Account-Engagement-Consultant Question Answer
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
• Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
• Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?