LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.

Prospects at the bottom of the funnel — actively deciding between vendors.

Prospects at the top of the funnel — newly sourced from a tradeshow.

Prospects at the middle of the funnel — interacting with blog content only.

Prospects who have transitioned out of the funnel — with a recently closed deal.