Emeka, a new insurance agent with Sunrise Insurance, meets with her client, Mosi.

Twisting involves persuading a client to replace an existing insurance policy with a new one from a different insurer, often to earn a commission, without a clear benefit to the client. Emeka’s action of convincing Mosi to cancel his sufficient coverage with Starlight Insurance to purchase a new policy with Sunrise Insurance, primarily for her commission, constitutes twisting​. This practice isgenerally considered unethical, as it may not be in the best interest of the client and can lead to unnecessary costs and potential coverage gaps​.

Churning, on the other hand, usually involves replacing policies within the same company to generate additional commissions, which does not apply here​.