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XYZ Ltd is a perfume manufacturer based in France.

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XYZ Ltd is a perfume manufacturer based in France. They have created a new perfume and research has shown that demand for the perfume will outstrip supply. The Chief Operating Officer (COO) and the Chief Financial Officer (CFO) are meeting to discuss this. The COO believes that the organisation needs to reallocate resources in order to meet demand. Are there any exceptions to when this may be the case?

A.

No - organisations should always aim to meet customer demand or resources will be underutilised

B.

No - this would negatively affect the profit the organisation could make

C.

Yes - there are occasions when an organisation would choose not to fulfil customer demand

D.

Yes - there are exceptions, but these are always outside of the organisation's control

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