CIPS L6M9 Question Answer
An organisation may haveseveral different business-level strategies. Is thisTRUE?
No—an organisation should only haveonestrategy, which can be likened to a 'master plan' with high-level ambitions
No—effective vertical alignment between operations strategy and corporate strategy means there must only beoneorganisation-wide operations strategy
Yes—different parts of the business may operate indifferent marketplacesor have different services/portfolios
Yes—the different business-level strategies will contradict each other
The statement is TRUE, so we can immediatelyeliminate A and B.
Option C is correctbecauselarge organisations often have multiple business-level strategiesdepending onmarket conditions.
Example:McDonald’shasdifferent menusandmarketing strategiesin different countries.
Option D is incorrect—business-level strategiesdo not necessarily contradicteach other.
(See LO 2.1, p.75)
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TESTED 28 Oct 2025
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