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Bob is the CEO of a fast-growing electronics company.

Bob is the CEO of a fast-growing electronics company. Bob has a high risk appetite and this is reflected within the company culture. Which of the following would be the best approach to manage risk at this company?

A.

tolerate all risks

B.

hire a project manager with a low appetite for risk to balance out the risk appetite

C.

set risk thresholds

D.

base the company’s competitive strategy on the risk appetite

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