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Jerry works in product development at a clothing manufacturer.

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Jerry works in product development at a clothing manufacturer. The company is discussing ways of adding value for customers. Jerry suggestsreducing pricescould be a form of added value. Is he correct?

A.

Yes – this is a form of added value but requires the ability of the supply chain to reduce costs.

B.

Yes – this will increase the company’s profit margin.

C.

No – added value is only a form of innovation.

D.

No – as the customer is not offered anything additional to their purchase.

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