“Survival of the fittest” is a concept in supplier relationships.

Survival of the fittest in supplier management means driving competition by focusing heavily on price reduction, with minimal emphasis on building long-term relationships. This approach treats suppliers as interchangeable, encouraging them to compete aggressively for contracts.

It can yield short-term cost savings but risks damaging supplier collaboration, innovation, and resilience. It is suitable for commodities or non-strategic items where price is the dominant factor.

Other approaches differ:

Trust-based or partnership models balance price with collaboration.

No-cost modelling focuses on process transparency.

Strategic alliances prioritise innovation and value creation.

Category Managers must carefully choose when to apply “survival of the fittest” as it may undermine long-term supplier stability if used indiscriminately.

[Ref: CIPS L5M6 Study Guide, p.160 – Supplier relationship models]