Output image Scenario:Apor is an online retailer of clothing and shoes.

Output image

Scenario:

Apor is an online retailer of clothing and shoes. It sells four different fashion product lines:

Product 1: Apor has achieved competitive advantage on this product line by producing clothing cheaply. This has been achieved through investment in advanced manufacturing technology, which allows items to be made more cheaply than competitors.

Product 2: Apor is marketing to a younger customer segment for this product and has developed unique features that appeal to teenagers in particular.

Product 3: This product is a specialist type of shoe only purchased by professional dancers. Apor’s strategy is to appeal to this small and specific customer segment, and it achieves advantage through low cost of manufacture. However, demand has been affected recently due to import duty and tax changes.

Product 4: The marketing slogan for this product is “Greener Clothing for the Planet”. Although slightly more expensive than other ranges, Apor achieves advantage through the product’s eco-friendly features, appealing to a smaller, specific segment.

Task:

For each product, match the correct Macro Environment Driver and the correct Source of Competitive Advantage.