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Innovation is a key consideration when entering into a partnership.

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Innovation is a key consideration when entering into a partnership. Is this statement true?

A.

Yes- joint innovation projects are often a strong motivation for entering into a partnership

B.

Yes- innovation is the only reason to enter into a partnership

C.

No- the key consideration when entering a partnership is cost reduction

D.

No- innovation is best achieved in a contractual relationship where KPIs can be monitored closely.

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