Which characteristics are likely to feature within an integrative negotiation?

Integrative negotiation emphasises maximising joint outcomes and pursuing shared goals, moving beyond narrow self-interest. Unlike distributive negotiations, it does not focus on short-term wins or zero-sum positions. Instead, integrative strategies build sustainable value and strengthen partnerships. Maximising the other party’s outcome alone is more accommodative than integrative. Therefore, true integrative practice balances both parties’ interests for long-term gain.