Which of the following is a source of information on microeconomic factors?
A.
The marketing and corporate communications of suppliers
B.
Published economic indices such as the Retail Price Index (RPI)
C.
Analysis published in the mainstream and financial media
D.
Data published by financial markets and commodity exchanges
The Answer Is:
A
This question includes an explanation.
Explanation:
Microeconomic factors concern the conditions specific to suppliers, buyers, and markets — such as supplier communications, annual reports, and industry-specific data. These provide insight into cost structures, capacity, and competitive positioning. Macroeconomic factors, by contrast, include inflation indices (RPI), financial market trends, or global commodity prices. Distinguishing between micro and macro sources allows negotiators to build more precise intelligence for supplier discussions.
[Reference: CIPS L4M5 (2nd ed.), LO 1.2 – Micro vs macroeconomic factors in negotiation preparation., , , ]
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